How you use the Subject: field can make a world of difference in how your e-mail is perceived and even if it gets opened. This week I received an email where the Sender included the entire email in the Subject: field. Talk about hard to read! I had to copy and paste the entire Subject: into a new email just to be able to read it.
Subject: Field Basic No-Nos
- The Subject: is not a place to ask your question (and leave the e-mail blank).
- Type in proper case (not all lower or all caps).
- Never be misleading.
- Don’t do “spammy things”.
The Subject: is just that — the “subject”– not the content. The Subject: field should be a handful of words, typed properly, that accurately indicate the e-mail’s content nothing more.
Putting a question in the Subject: field while leaving the email blank smacks of a lack of tech savvy. Furthermore it may appear as demanding to just type a question and then send a blank email.
Always Type the Subject: with Proper Structure and Case
Most of all proper sentence structure always leaves the best impression. Using all lower case gives the impression the Sender may not be credible or even worse; uneducated. All caps, can do the same, look spammy and as a result add unintended emphasis.
You never want be misleading as to the content of your e-mail. Instead use the The Subject: field as an opportunity to declare exactly what your emails is about with clarity.
Most folks rely on your choice of Subject: field content to determine even if they will open your e-mail. Don’t take that risk!
Don’t be Spammy
Same goes for “spammy things” which are criteria spam filters look for to determine the spam score for every e-mail. E-mail spam scores can determine if an e-mail is bounced or returned or even sent directly to Trash or deleted.
The Subject: field is part of that spam score and if you do things that are typical of the tactics spammers use, (including leaving the Subject: field blank) your e-mail could be misidentified and blocked. You know what “spammy things” are — you see them every day in your inbox. Make note and don’t do the same.