This week I was surprised at the number of legit e-mail that landed in my Junk/Trash box. This led to the idea for a post offering you Subject field tips to help you avoid your e-mails from looking spammy.
Networks across the Internet have spam filters and “flags” that look for certain criteria in an e-mail to give it a “spam score”. Do a bunch of things that are typical of spammer e-mails and you risk your e-mails getting blocked or landing in the trash of the person you are trying to e-mail.
Your Subject field is just one of the important parts of an e-mail that is looked at to determine an e-mails perceived “spamminess” factor. So let’s jot down some easy Subject field tips to keep in mind!
Don’t be Spammy Subject Field Tips
- The Subject field can determine whether your e-mail gets opened. 35% of respondents cited the “Subject line” as the most important factor motivating them to open emails — or not. Or worse marking them has junk or spam. Be clear and choose your words carefully.
- Do not send an e-mail without crafting a relevant Subject: that reflects the actual content of your e-mail. Never send an e-mail with a blank Subject: field — that’s very spammy!
- Do not use the recipient’s name in the Subject field. This is typical of spammers or automated e-mail programs.
- Use proper punctuation and capitalization in the Subject field.
- Refrain from using multiple !!! or ???.
- The Subject field is for the Subject of the e-mail. Do not put an http: link in the Subject line. Don’t put the entire message or just a question in the Subject field with nothing in the message box. (That’s über spammy!)
- Refrain from using terms such as Help, Hi or Please Respond. Refrain from using the terms you see spammers using!
- When replying to an e-mail, always leave the original Subject intact so the recipient knows you are replying to their specific inquiry.
After the Subject field, the From field is next. Make sure your name is properly formatted in your settings both in case and punctuation. John A. Doe is correct. Not JOHN A. DOE, john a doe or [email protected] — all of which can increase the perception that your e-mails are spam.
The tips above just may help to make sure your e-mail is not incorrectly identified as spam and blocked or unrecognized by the intended recipient. By taking the above into consideration you help to avoid your e-mail from being blocked or deleted before read!