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Email Tip: Avoid Spammy Subject Fields

ByJudith Updated on Reading Time: 2 minutes
How to avoid spammy subject fields in your email.

Legit emails land in my Junk/Trash box regularly. This led to the idea for a post offering you Subject field tips to help you avoid your emails from looking spammy.

Beat Network Spam Checks

Networks across the Internet use spam filters and “flags” that look for specific criteria in an email to give it a “spam score.” Do the things typical of spam emails, and you risk your emails not making it to the intended recipient

This is why you always want to double-check your spam or junk folders before clearing them. You will most likely find emails you want that landed there erroneously.

The subject field is just one part of an email that filters determine an email’s “spamminess” factor. So let’s jot down some easy subject field tips to keep in mind!

Don’t be Spammy Subject Field Tips

  • The subject field will determine whether your email gets opened. 35% of respondents cited the “subject line” as the most important factor motivating them to open emails — or not. Or worse, marking them as junk or spam. Be clear and choose your words carefully.
  • Do not send an email without crafting a relevant subject that reflects the actual content of your email. Never send an email with a blank subject field — that’s very spammy!
  • The subject field is for the subject of the email. Do not put a link in the subject line. Likewise, don’t put the entire message or just a question in the Subject field with nothing in the message box. (That’s uber spammy!)
  • Refrain from using multiple !!! or ???.
  • Do not use the recipient’s name in the subject field. This is typical of spammers or automated email programs.
  • Use proper punctuation and capitalization in the subject field.
  • Refrain from using terms such as Help, Hi, or Please Respond. Also, refrain from using the words you see spammers using!
  • When replying to an email, always leave the original subject intact, so the recipient knows you are responding to their specific inquiry.

Put These Anti-spam Tips to Work

These tips will help ensure your email is not incorrectly identified as spam, blocked, or unrecognized by the intended recipient. As a result, you also help avoid your email possibly being deleted before it is even read!

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