Approaching Prospective Employers Via Email

Loyal readers have heard me say this before. You cannot underestimate the power of perception, especially regarding your email communications when it comes to job prospecting.
Since pretty much everyone is on the hunt for new opportunities, what better time to cover all the bases of applying for employment via websites and email. First, know there will be heavy competition. So, let’s make sure you make a great impression, okay?
Emailing Your Resumes and Cover Letter
Inquiries seeking employment should be no different by email than on formal stationery, including the highest level of formality. You want to be clear, concise, and professional.
Informality and lack of attention to detail, just because you use email, can be fatal. A mistake that can cause your inquiry to be sent directly to the trash.
You also want to take the time to create inquiries that are explicitly tailored to the company you are approaching. And the specific job of interest.
Generic mass mailings that can apply to any job at any company are just that – generic. You won’t stand out (in a good way that is). We don’t want to appear lazy, do we?
Set Yourself Up to Impress
Recruiters generally view unsolicited email submissions, those not directed to a specific person or for a particular position, as informal and unprofessional. Add to that, they are busy folks and may not appreciate being sent attachments they did not ask for.
Here’s where taking your time and paying attention to detail can make a huge difference. Especially when up against those who make the appropriate efforts.
Applicants who take the time to craft a professional, targeted cover letter that includes a non-fluff resume, and that is sent to the right individual—that’s how you do it! That’s how you stand out.
To impress means you stand out from all the others who are unwilling to make that extra effort. You include the details and information about the company and position that reflect that you aren’t mass mailing just anyone to get any job.
Avoid Resume Spamming
Is there any indication that a company is accepting resumes by email on its website? If not, do not assume your submission will be welcome.
When specific instructions or a submission form are not offered, think about going old school. For example, sending a hard copy of a professional letter reflecting your interest may be best via snail mail.
You will never make a positive impression by randomly emailing your information to any email address you find. Nor will a recruiter or potential employer appreciate receiving attachments they did not request.
Do Your Homework
Your Email Cover Message
We want to be clear, concise, and professional. Here is an example email:
Dear (Insert: Mr./Ms. LastName):
I appreciate you taking the time to speak with me today. Per our conversation, please find attached my resume reflecting my experience and interest in the PositionName.
Please do not hesitate to contact me with any questions you may have. Thank you for your time and consideration and I look forward to hearing from you.
Respectfully,
FirstName LastName
Phone Number
Naming Your Resume File
All the little details can add up to proving you are a candidate worth considering. Details like how you name your resume file, for example, firstname-lastname-resume.pdf, help ensure your resume is easily identified and found amongst the rest.
Sending Signals
Prospective employers will not have the signals we all rely on in person. There will be no eye contact, personal grooming choices, firm handshake, or body language to determine your sincerity and professionalism.
They hang on to your approach, tone, and how you use technology. Employers will only have how you communicate with them to decide whether to follow up or possibly hire you.
Your approach, style, and ability to cater to their submission requirements will be critical.
Every Little Detail Matters
How you approach prospective employers online can go a long way toward getting that all-important follow-up. Poor grammar, typos, or seemingly minor mistakes can take you out of the running.
Rare are the jobs that do not require technical skills in today’s job arena. Businesses now need you to understand the primary variables of using email for business as part of your responsibilities. So, even if you’ve not communicated for business via email in the past, now is the time to hone those skills.
If you use technology to job hunt, you want to show that you have the skill set to do so impressively. Otherwise, you risk disqualification right out of the gate.
Wrapping Up: Online Job Application Tips
Planning and Presentation
Follow these tips to offer a professional impression—an impression that will lead to an interview, an offer, and then a job.
You’ll rise above other applicants who disregard these details by taking your time and due diligence. Here’s to your success!
