Some think that starting an email with a nice greeting is trivial or unnecessary. Or to include their name and a closing statement is a waste of time.
Yes, email is informal. However, we still have to be cognizant about how the words we use and how we format them can make a difference. Particularly when it comes to the perceived intent and tone.
Greetings and Closings Change the Tone
To make my point, I’ll show you how adding greetings and closings can make a difference. This is from an emailer who clearly does not understand how a greeting, clarity and courtesy will impact their communications.
where is that site you mentioned
Hmmm… We talked about several sites. No “Hello”, proper sentence structure or courtesy involved. Just a statement of what the sender wants to get across.
Add a little courtesy…
Okay, let’s just add the basics…
Where is that keyword site you mentioned? I cannot remember the URL…
Isn’t that better? Now, imagine if you took just a little more time to really be a clear and courteous communicator?
Hope you are having a nice day!
I was wondering if you could send me the URL of that site you told me about that had that the resources I need to finish my keyword research. I just cannot remember the URL.
Thanks in advance for your time and patience!
What a huge difference in tone. The last example is courteous, clear in their request by providing the necessary details. Subsequently, I know they appreciate the extra effort I have to make on their behalf.
Can you see how the very same request with just a little bit of extra courtesy can leave a different perception? As a result, by taking just a bit more time you make sure your communications are clear and welcomed.
Little Efforts Make a Huge Difference
Don’t feel these little efforts are necessary in your day to day email activities? If that is case it is possible that those you email cringe when they see your name in their in box.
Here are a few more of my posts on Greetings and Closings for your reading pleasure: