Now that the job market seems to be heating up, I’ve dusted off and put some new polish on this oldie but goody post!
Correct Approach for Online Employment Inquiries
When I get a job inquiry addressed as “Dear Sir/Madam” in any e-mail, I know the Sender is, well, lazy. How do I know this? Because on my sites it is clear it is only me. With just one or two clicks you know that “Judith” is the person behind the site.
I’m not a Sir, nor do I really consider myself a Madam!
If one wants to contact me to ask if I am hiring via e-mail with this greeting, I know they are probably not too discriminating in who they are contacting. They just want to get their resume or CV in front of whoever is behind the site.
Actually, even if a service provider or business related contact approaches me in this way the result is the same. It indicates they did not spend their time to find out I am not a Sir. I don’t know about you but I prefer to spend my money with those who take the time know who they are communicating with.
Job Opportunities + Attention to Detail = Positive Impression
Job applicants should try to find the name of the contact or the person behind the site before e-mailing. This way they can personalize their approach and show an attention to detail. Do you not care and just want to get your message across with the least amount of effort?
What do you think that says about your work ethic? You are unwilling to make a few extra clicks or effort to find out who to address your application to. What about those applicants who do?
If you are approaching me because you are interest in my consulting or coaching services, what do you think that tells me about what kind of client you will be? Didn’t you check me out first? Or are you just e-mailing anyone you can find to see what type of response you get?
Speaking for myself (and many I know who are very good at what they do), I don’t respond to mass e-mail requests of that nature. You want to work with me, I have a process I detail on my site. That process is actually in place for a reason. It gives me the opportunity to see what type of person you will be to work with.
The Right Way to Do It
Then, there are those who e-mail and address me by name asking if I have any open positions. Some use Ms. Kallos or Judith — either way, I know they took a moment of their time to know who they are e-mailing and to address me by name.
I can emphatically state that I take offers or requests from folks who e-mail in that manner much more seriously than the mass form spammers who just want to copy and paste into a form and hit Send. Or worse, those who get my e-mail from somewhere out there and send me an inquiry when the answers they are seeking are actually on my site.
Particularly when applying for a job, this little extra E-mail Etiquette effort goes along way to impressing the other side with the seriousness and professionalism of your request. And, my friends, that’s what can give you the edge!
What are you to do if you can’t find a name to specifically address an e-mail to? Pick up the telephone and ask! How badly do you want that position? How serious are you about being taken seriously? It’s all about the effort one is willing to make — or not.
Details matter when it comes to business e-mails and applying for jobs online. And, more times than not, e-mail is not the best mode of first contact.
Make the extra effort to pick up the phone and ask for a name to address your communication to. If you are cold calling, get to the right person and introduce yourself and ask if you can e-mail additional information.
Now, that’s how you get a positive response over your competition!