We all hate spam and get way too much of it, agreed? That is why it is important to realize that if your email is “spammy” you risk your email not getting through to the intended party. And not read.
Two factors are at play here. Sending email with red flags that trip spam filters and not reviewing Spam/Junk/Trash before emptying them.
Bounce-backs Tell You Why
Have you had your emails bounce-back? Most automatically assume it is their email server that is not operating properly or that “something is broken”. Surprisingly their emails are being blocked because their emails are spammy. Always review those bounce-back messages as they state the reason for being returned.
To avoid your emails from being incorrectly identified as spam, you need to be aware of a couple things. Speaking from my experience, every day legitimate email make it into my Spam/Junk/Trash due to the sender doing or not doing certain things that trigger spam filters.
Then again, emails I am expecting or emails that I send are mistaken for spam or junk for no obvious reason. At least that I can determine. I’m not doing anything different and I’m sending to contacts I communicate with on a regular basis. That is why it is important to always check your Spam/Junk/Trash folders before deleting.
ISPs, networks and spam filters have a constantly evolving list of criteria used to judge email “spam scores” to determine what email gets through or not. High spam score; your email bounces-back, is rejected or in some cases even deleted.
Don’t Be Spammy Checklist
Here is a simple checklist that you can use to help your emails to not be mistakenly marked as spam. Or worse, deleted because they land in a spam folder before they are read. Follow these guidelines to give your email the best chance to make it to its intended party.
- Always include an appropriate, short and accurate SUBJECT: field. Many times spam does not have a SUBJECT: or it is malformed without appropriate text. Some email programs auto delete subjectless email to Junk/Trash.
- Type your subject with appropriate capitalization and structure. All lower case or all caps gives the impression of being spam. Not only by filters, but as viewed by recipients.
- Refrain from using common terms abused by spammers in your subject and/or first paragraph of your email. You know what they are – you see them every day. Many spam filters track these terms and may inadvertently send your email right to your Spam folder.
- Check that your name is formally displayed in the FROM: field. Example: Jane A. Doe is correct. All lower case or lack of punctuation here indicates the anemic online savvy typical of spammers and that your email could be spam.
- Refrain from using any formatting just for the sake of doing so. Formatting text into fancy fonts, colors or bolding can trigger spam filters when combined with some of these other red flags.
- When using any sort of spam software or filtering system, before you purge your Trash, it doesn’t hurt to take a quick peek to see if any email from folks you know or recognize were identified as spammy. When that happens add them to your approved senders or whitelist to prevent future problems.
Spam, Junk, Trash
What’s the difference between your Spam, Junk or Trash folders? Depends on your software. I use PostBox (can’t live without it) and have all three. Trash is for emails that I delete. Junk is for the emails PostBox identifies as spam. Spam is the folder my email provider identifies as spam.
I always check my Spam and Junk folders for emails that are incorrectly marked as spam or junk. PostBox allows me to mark as “not junk” so that doesn’t happen again.
The takeaway? Don’t be spammy.
Besides all the filtering going on, users delete emails they don’t recognize all the time. I now I do it. They take a glance and hit delete because the email appears to be spam. Don’t let that happen to your emails.
One last tip. If have an inkling that your emails are increasingly being marked as spam, you can check for any potential issues with your domain here.
By keeping the above issues in mind, you increase the chances of your day-to-day communications getting to the intended person on the other side.