I get a emails all the time through NetManners.com and TheIStudio.com sites addressed “To Whom It May Concern.” For the most part my sites are so me with a photo of yours truly on the About page. Which is one click away from any page in each site.
At both sites with one click you would know that Judith is the one behind the site and the person whom you will be addressing when you email with a question or inquiry. What do you think is implied when I receive an email addresses to “To Whom it May Concern”? To me that reflects we are going from site to site, looking for the contact form, copy-n-pasting and then on to the next. This approach also tells me you do not respect my time and are not motivated enough to take the time to submit a proper inquiry. So why should I take my time to respond? I don’t.
When you email any Website, especially for an important issue such as employment inquiries, make the effort to look for the person you need to contact by name. “To Whom it May Concern” tells me you are not concerned about contacting the correct person. You just want the information you want or to get your request in front of anyone that “may” be “concerned” enough to offer assistance. That certainly doesn’t make a positive impression. And it reflects your unwillingness to make even a little extra effort.
Add to that the “Dear Sir” emails I get in my inbox and very quickly I can determine the serious inquiries from those who just want what they want from me (an answer, an opinion, advice, or for me to use their services).
So, don’t make that mistake by assuming. You know what happens when you assume?
If you cannot find a name to specifically address your inquiry to, a simple “Hello” will be much more welcoming than a To Whom It May Concern reflecting you actually have no concern other than yourself.