I read a recent study that reflected over 50% of businesses still do not offer any sort of E-mail Etiquette Training!? Many employees, customer service reps and business owners themselves seem lost when it comes to? business email etiquette and proper practices and its importance.
At the same time, we as consumers need to brush up on these issues so that we are good customers and can communicate with courtesy and clarity. This makes everyone’s job easier!
In business, on or off-line, impressions are everything. Think about it… off-line you notice what people wear, how they present themselves, the quality or lack there of their business cards.
The very same applies online. As an example, if you email in one liners, do not spell check, do not use proper sentence structure or lack basic grammar, how do you think that reflects on you and your business? Not good, right?. On the other hand, what type of customer do you look like if you email as though you can’t put a well structured sentence together?
I’ve worked with all kinds of professionals over the years. And, there are those who come off less than positively simply because they are either not aware of or choose not to practice proper Business E-mail Etiquette. Some to the point where their emails are so unprofessional I can’t image how those who don’t know what nice folks they are would consider doing business with them.
E-mail Etiquette isn’t brain surgery. E-mail Etiquette is simply a set of basic skills that we all need to be aware of and practice to make sure your business thrives both off and online.
Why are folks so resistant to something that can do nothing but add a positive shine to their business?
E-mail Etiquette in their branding efforts is not something they have thought much about. Yes, branding. Everything you do related to your business can affect your branding. How you email is part of that process.
Why do onliners continue to contact businesses with email communications that look as though a grade schooler composed the inquiry?
For customers, not reflecting a strong understanding of E-mail Etiquette and you seem as though you are not a? good customer — or one worth catering to. Don’t kid yourself. Businesses decide what emails to respond to — or not — every day.
Work your email skills so you can become the epitome of professionalism in your business emails — and at the same time the customer you would hope to attract.
“There are four ways, and only four ways, in which we have contact with the world. We are evaluated and classified by these four contacts: what we do, how we look, what we say, and how we say it.”
– Dale Carnegie (1888-1955) American Educator
For more on business focused email topics visit my Business E-mail Etiquette Blog.