With all the spam and junk mail making its way into our inboxes, ISPs and software companies have come up with lists of criteria, formats and red flags. This allows automatic blocking of IPs and addresses commonly used by spammers.
Your “white list” is the list of email contacts you want to receive email from. Your white list can also be known as your “Approved Senders List”. Many times your white list is in the background and addresses get added automatically when you add new contacts to your address book. By adding addresses to your white list, approved senders list or address book, you are clearing the way for those addresses to hopefully not get blocked.
Hopefully? Well, if senders spam and get blacklisted or do spammy things, their email may still get block. It’s not a perfect world.
That is why it is so important when you sign up for a mailing list, newsletter or contact a site, that you add their email address to your white list, approved senders or address book. Because if you don’t take this proactive action, you risk not receiving the response you are seeking based on your request. This includes order and shipping confirmations from e-commerce sites.
When signing up for newsletters or requesting information through Web sites all onliners need to add addresses to their white list when asked to do so . Take those requests very seriously and stop right then and there and add the recommended address.
Especially if you use one of those services that send out a confirmation request to anyone who emails you before their email can get through. If you start a request the onus is on you to add them to your list; not for the other side to have to confirm their address or fill out a form to get the response you asked for to you. For information that is automatically send upon request via an autoresponder your system’s confirmation email most likely will never be seen by a human to acknowledge it and you’ll not receive the info you want.
I just so happen to have an article on the subject for your reading pleasure that also includes how to add to your white list on a couple of the top providers: E-mail White List Etiquette.