Due to all the crazy spam we all receive, ISPs and service providers are doing their darndest to decrease the amount of junk e-mail that lands in our inbox.
Depending on what e-mail program you use and what provider or hosting company handles your e-mail, you can easily manage your spam levels by using the features or tools that are already available to you.
Most services and applications have spam tools that allow you to block or white-list (allow) e-mail addresses based on the provider’s filters. These filters are like those in your e-mail program (in Outlook filters are “Rules“) that decide what happens to e-mails upon their receipt.
I go into more detail about the specifics in a bunch of articles on this site, but you can start out with these:
While the above articles help you manage incoming spam, if you are the Sender and do spammy things, your e-mails risk being blocked or landing in the trash of the person you are sending to.
Increasingly e-mail with @hotmail, @yahoo and @aol.com accounts are having a hard time getting through and through to. Being those e-mail addresses are often used by spammers, e-mails are many times blocked when using e-mail addresses from these providers.
While spam blocking tools are constantly being improved, in the process more and more legitimate e-mails risk being received. If you insist on using free services for your e-mails, you have to really work your approved senders or e-mail white-list to make sure you get the e-mails you wish!
It also helps if you are on a free e-mail service that you do not do spammy things in your e-mail to exasperate the issue! Read: How to Avoid Sending Spammy E-mails.
If you find this becoming too much of a problem, get your own domain name and use that for e-mail — only $10-15 bucks a year and problem solved!
After all the above is in place and understood, there is still one more thing you always need to do. If you think you are not getting a response to an e-mail you sent, check your trash in case the e-mail was inadvertently labeled as spam! Filters and rules are not perfect and the criteria changes all the time in trying to keep up with the spammers latest tactics.
So know that spam applications catch innocent e-mails in the process. Always, check your trash before you take out the trash!