The Subject IS the Subject

We all scan our inboxes looking to the Subject: field to decide what e-mails we will spend our time on. That’s why it is so important to make sure your Subject: field represents the content and context of your e-mail.

Here are some tips to make sure your Subject: is all about the subject at hand:

• The Subject: field need only be a handful of words that are clearly representative of what your message is about. Make sure your choice of words are clear and concise. Good: Let’s Get Together Next Week. Not So Good: Can we get together at that restaurant on main street around the corner from the shoe store next week sometime how about maybe next Friday?
• The Subject: field is not the place for your message or URL or any actionable information. It is just a guide to the content within. Good: You have to check out this site! Not So Good: http://thewebsiteurlherethatyouwantthemtocheckout.com.
• Refrain from being too general. One word Subject: fields are spammy and do not relay what your message is about. Good: Need your help with my new puppy. Not So Good: puppy.
• Don’t use an old e-mail with an old Subject: that doesn’t represent the current conversation. Take the initiative to change the Subject: field to show the current topic of conversation.
• Always have a Subject:. Here again, you risk your e-mail being labeled spammy with no Subject:.

Subject: fields that are short, sweet, correct and to the point are the way to get your subject across!

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